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History of Breakfast Cereal

Posted on 5/09/22 9:27 AM
History Of Breakfast Cereal

Breakfast cereal, which is actually a grain food, is usually a precooked or ready-to-eat meal. The method of consuming it involves mixing it with milk or cream. In the United States and elsewhere, people often consume Muesli with Oats sweetened with sugar, syrup, or fruit.

The modern commercial concept of Breakfast Cereal originated in the vegetarian beliefs of the American Seventh-day Adventists. In the 1860s, they formed the Western Health Reform Institute. But, later, they renamed it the Battle Creek Sanitarium in Battle Creek, Michigan.

The origin

Ground, thin-baked cereal dough served to the sanitarium’s patients was the firm form of cereal that inspired two men, C.W. Post and W.K. Kellogg.

In 1863, a religiously conservative vegetarian, James Caleb Jackson, ran a medical sanitarium in western New York. He created a breakfast cereal from graham flour dough dried and broken into shapes hard to be soaked in milk overnight, which is referred to as granula.

The origin story is actually a very adult one. The first cold cereal had got an introduction in 1863 when a religious conservative vegetarian and health spa proprietor James Caleb Jackson created what he called “granula.” He made that out of graham flour.

John Harvey Kellogg, a religious vegetarian and sanitarium owner, introduced his own version of “granula.” he named it “granola” when Jackson threatened to sue.

Kellogg got the inspiration for granola from his concern about proper bowel movements, especially due to his preoccupation with masturbation, which caused epilepsy, mood swings, and acne.

All he knew was that there was a need for a well-balanced diet devoid of spices, flavors, and sugar, and she did that with the involvement of cornflakes.

In the 1910s, the Quaker Oat Company manufactured Puffed Wheat and Puffed Rice inventions.

Other forms of cereals soon followed. The Ralston Purina company developed Wheat Chex. Cheerios, originally called Cheeri-Oats, was born at the exact right time: 1941. Cereal was the best option for the tired, frustrated housewives to quickly and wholesomely feed families.

Americans began eating more cereal during the post-WWII baby boom, and in’80s, once the birth rate went down, cereal consumption went down.

Cereals spread around the globe. Cereals became popular in the 1960s.

Following the Second World War, breakfast cereal manufacturers started predominantly presenting children in advertisements.

The milestones covered:

  • Mid to Late 19th Century

In 1863, James Caleb Jackson, who ran a medical sanitarium, created a breakfast cereal from graham flour dough broken into shapes so as to be soaked in milk overnight. He referred it to as granula, later granola. A former Kellogg patient, C.­W. Post, created Grape-Nuts.

  • The 1900s

Kellogg and his younger brother, Will Keith Kellogg, created Corn Flakes.

  • The 1910s

The Quaker Oats Company forced rice grains to explode under pressure and started marketing Puffed Rice and Puffed Wheat.

  • The 1920s

A health clinician spilled a wheat bran mixture onto a hot stove, which created Wheaties.

  • The 1930s

The Ralston Purina company introduced Wheat Chex, referring to it as Shredded Ralston.

  • The 1940s

Cheerios appeared as CheeriOats, the best-selling cereal in America.

  • The 1950s

After World War II, cereal consumption increased. Kellogg’s invented Frosted Flakes and Tony the Tiger.

  • The 1970s

Post’s Fruity Pebbles and Cocoa Pebbles were competitors. Granola began its commercial comeback.

  • The 1980s

Donkey Kong, Smurf-Berry Crunch, and Cabbage Patch Kids cereals appeared. California Raisins promoted Post Raisin Bran.

  • The 1990s

Puffins, a molasses-sweetened corn cereal, debuted as organic food. It was followed by the introduction of Gorilla Munch.

  • The 2000s

Kellogg’s acquired the Kashi line. The cereals became targets for consumers demanding more transparency.

Final Words

With so much evolution and adoption, Gaia comes with a range of highly nutritious breakfast cereals to fulfill the health requirements of the abundance of people across the globe. Free of genetically modified organisms and gluten, Gaia breakfast cereals have carved a niche in the industry and have reached many households to provide nutrient-packed meals.

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